EVOLUTION IN THE CONCEPTION OF THE PRODUCT

According to the new needs of the market and of the female and youth sector, we decided to give this Mistela a 360º turn.

In recent years, the product had been suffering a fall in sales levels that had become very difficult to overcome due to its lack of attraction.
We decided to change its name, definition and market presentation drastically.

 
A NEW PRODUCT

In this way, Penélope was born: a sweet fresh wine thought to seduce woman and young people.
The design proposal is made of a gesture, simple and floral nature that denotes the freshness and originality of the product.
A new range is created out of an existing one, increasing its value and highlighting certain attributes that were lacking in interest in the previous proposal, so that they become advantegeous in this new scenario.