TO BREAK THE MOULD
To present this product in the American market, we have decided to take a step away from the traditional treatments of Italian wines using a colourful and bright easthetics with a high visual impact.
The typical forms were left aside: circular dies were used to innovate, accompanying the idea of dynamism and generating a modern representation.

FRESHNESS AND VITALITY
The design of the line reflects the freshness and character of these Italian products, communicating with audacity the best attributes of the wine. This is shown by the innovative isotype of the cheerful grape.